The Benefits of Email Automation
Salesforce Marketing Cloud (SFMC) is the university's enterprise marketing automation solution. With the capabilities offered within SFMC, we are enabled to improve our marketing and internal communication efforts through A/B testing, personalization, automated journeys and omnichannel strategies. Note Salesforce Marketing Cloud is one offering from Salesforce available and your use case may need other Salesforce tools.
- Training support and resources including video and live training
- Modular design solutions for email templates meet Ohio State brand guidelines and accessibility standards
- Modular template content-sharing tactics for centralized storytelling support
- Personalize emails with user-relevant content
- Analytics and reporting to measure email success
- Improve messaging to encourage opens and clicks with A/B testing tactics
- Create automated messages across online channels based on audience behavior such as page views, donation activity, event attendance and responses