Two people collaborating with laptop

Tools

Marketing and technology tools support your work to promote Ohio State.

Sprout for Social Media

Manage engaging social campaigns.

Salesforce Email Automation

Maximize email marketing to Ohio State audiences with Salesforce Marketing Cloud.

Digital Asset Management (DAM)

Store, search and manage digital assets.

Google Marketing Platform

Use Google Analytics and Google optimize.

SMS Marketing

Text constituents the information they need.

Search Optimization

Evaluate your site's search optimization opportunities.

URL Tag Builder

Add campaign tagging to your email and social URLs for marketing analytics.

Web Analytics Dashboards

View your website analytics and marketing performance.

Podcasting

Consultation and podcast training sessions for those interested in starting their own podcast.

Web support

Monsido

Identify broken links, broken images and problems with your site with a quick scan and report card from Monsido.

Go URL shortener

Create and manage branded, shortened URLs with tracking strategies. Create QR Codes for print materials.

OneTrust Privacy Management

Support data privacy. OneTrust can help manage cookie and privacy consent.

Brand support

Brand Center

Explore the Ohio State brand to find templates, colors, logos and style guidance for marketing in digital and physical spaces.

Buckeye UX Design System (BUX)

Ohio State’s web design system creates consistent experiences across the digital landscape for our audiences, while speeding up the process of making user interfaces.