As marketers, we want to understand how marketing efforts work within the strategy and, ultimately, whether our strategies drive our desired audience outcomes.
In FY19, the university purchased a suite of Google Marketing Platform products (Analytics 360, Tag Manager 360, Optimize 360). This purchase represents our collective desire to better understand the user experience across all sites at the university, while offering maximum flexibility for site owners to customize measurement for internal evaluation of goals.
All purchased products have been approved through the OCIO risk assessment process.
The Google Marketing Platform (GMP) Organization is a way to manage all GMP products and users associated with the university. This organization covers several Google products (Optimize, Data Studio, Display and Video 360, Search Ad 360 and Surveys) but this site specifically addresses Google Analytics 360, Google Tag Manager 360, Google Optimize 360 and Data Studio.