User guides have been organized by platform. New guides are in development and will be linked when ready. If you cannot find what you're looking for, please reach out. Also, check out our Quick Start page for introductory training videos from Bounteous.
GMP User Guides
These guides were developed to support anyone using the Google Marketing Platform tools across the enterprise - marketers, communicators, site owners, developers, user experience professionals and mobile app designers.
Google Analytics and Data Studio
Primary tools to access and visualize data
User Guide | Topics Covered |
|---|---|
Learn about our property structure and events and measurements built into the global container | |
Learn about when and how to integrate third party tools appropriately | |
Learn about basic screens and data types used in Google Analytics | |
Learn how to get started with advanced reports unique to Google Analytics 360 | |
Learn how to create segments and audiences to enhance your understanding and enable marketing initiatives | |
Learn how to get started with Data Studio using templates and custom reports to save time and share results with your team | |
Learn about applying controls, using data elements as filters and creating new fields using CASE statements to take your GDS dashboards to the next level | |
Analytics Considerations for Site Development | Learn how you can improve your unit's ability to measure data by understanding the impact of approaches to coding |
Learn how to use the General Website Performance dashboard and get ideas for evaluating your sites' performance | |
Learn how to use dashboards and Google Analytics to evaluate your campaign and discover optimization opportunities. | |
Learn how to create custom funnels to track how traffic paths through your site or designed web experience. | |
Using Data - Connecting Search Console | Coming soon! |
Using Data - Connecting Google Ads | Coming soon! |
Google Tag Manager
Primary tool to affect measurement and tracking on your web sites
User Guide | Topics |
|---|---|
Access & Governance for Site Owners and Suppliers | Get information from our Marketing Enablement team to get started |
Additing GTM to Existing Sites and New Sites | Coming soon! |
Global Container Contents | Coming soon! |
Global Container Change Management Process | Coming soon! |
Creating Tags, Triggers & Variables for Your Zone | Coming soon! |
Best Practices | Coming soon! |
Google Optimize
Primary tool for enabling personalization and testing on your web sites
User Guide | Topics |
|---|---|
Access & Governance for Site Owners and Suppliers | Get information from our Marketing Enablement team to get started |
Creating Experiments | Coming soon! |
Creating Personalizations | Coming soon! |
Best Practices | Coming soon! |
External Tools and Resources
If you're using Google Marketing Platform (e.g., Google Analytics, Google Data Studio) on a regular basis, we invite you to check out the Da Vinci Tools Chrome extension. This free Chrome extension allows you to do things such as apply heat maps to tables in Google Analytics, auto-refresh data in custom intervals in Google Data Studio and much more.
Free Google Classes for Analytics: https://analytics.google.com/analytics/academy/
- Definitions for Dimensions & Metrics
- How to utilize Filters within Google Sheets or Data Studio
- More advice on using primary and secondary dimensions in Google Analytics from Seer Interactive
- Campaign Tags and Campaign Tagging Advice from Bounteous (formerly Luna Metrics)
How to Utilize R/R Studio for Google Data Analysis:
NOTE: R is an excellent tool for pulling data out of Google Analytics that is unsampled and complicated. However, be cautious that you employ numerous filters for clean-up because its utilizing raw data versus without some of the cleaning that GA does.
- Basic information on the Google Analytics API and R/R Studio:
- Tutorial: From 0 to Google Analytics with R: A step-by-step guide to get R installed and do a basic data pull and visualization with R.
- Getting Started with R and Google Analytics: A nice step-by-step tutorial by Becky West at Bounteous on getting up and running with R and Google Analytics
- Mark Edmonson is the original developer of R code for Google Analytics extracts into R. If you’re already up to speed, check out his code site for new and exciting developments: http://code.markedmondson.me/googleAnalyticsR/