Nobel Laureate Pierre Agostini with Ohio State students

Marketing and Communications Impact

The Office of Marketing and Communications reaches a variety of audiences through a mix of storytelling and distribution across a complex ecosystem of websites and channels. Our goal is to tell the Ohio State story and optimize audience opportunities to engage with the Ohio State brand.

Web Traffic

The Office of Marketing and Communications is responsible for some of the most trafficked pages across the domain. We manage the front door, the news, key utilities and hundreds of story pages to support the brand experience in the digital space.

Data reflected covers Q1-Q3 of Fiscal Year 2024: July 1, 2023 – March 31, 2024

Key metrics

Unique Pageviews
Shares of Content
Video Plays
Web Podcast Listens

Most viewed features from published in Q3 FY2024

Headshot of Jason ‘J Rawls’ Rawls standing in front of a DJ equipment

Hip-Hop’s Place in Higher Education

When you think of college music courses, do you think about classical? Jazz? Rock ’n’ roll? If you don’t consider hip-hop to be a part of that list, our guests might convince you otherwise.
Daniel Tcheurekdjian and Mykenna Roy

These students are building AI for health care access

Buoyed by Ohio State mentorship and an international fellowship, this student venture is building technology to solve health care roadblocks.
Headshot of Wayne Schlingman

All About the Upcoming Total Eclipse

On April 8, a total solar eclipse will be crossing the United States, and Ohio has a front row seat to the celestial show. In this episode, we talk with two experts about the upcoming eclipse and eclipses in the past.


Ohio State News

The team produces hundreds of stories each quarter – delivering the news, covering the strategic initiatives of the institution, supporting our partners, highlighting our accomplishments and featuring our students, faculty and staff. In total, the team produced 305 news stories, generating over 562K unique pageviews in Q1-Q3 of FY24.

Explore examples of the most popular new stories across our storytelling sites, determined by the total volume of unique pageviews during Q3 of FY2024.

Headshot Ross Bjork

Ross Bjork named athletics director at Ohio State

Highly accomplished, experienced leader to become the 9th AD in university history
The last solar eclipse visible in the U.S. took place on August 21, 2017

What to expect when total solar eclipse passes through Ohio

Upcoming celestial event will dazzle viewers, inform new science
Pierre Agostini meets Ohio State students in Columbus

Ohio State celebrates Nobel Laureate Pierre Agostini in Columbus

Scientist visits Department of Physics on Columbus campus

To support the Ohio State News ecosystem, we sent over 1.8M On Campus emails in Q1-Q3 FY2024. OnCampus click rates improved in Q3 by +39% for faculty and staff, by +8% for graduate students, and buy +13% for undergraduate students.

onCampus Emails
Ohio State News emails
Pageviews from email


Media Placements

We utilize a strategic approach to media relations to enhance the reputation and visibility of the university through its work with local, regional, national and international media. The University was mentioned or featured more than 32,206 times in digital and print news publications during the first three quarters of FY24.


Mentions in national outlets
Mentions in the New York Times
Mentions in Ohio outlets

Top Placements



Social Media

Our teams develop timely, engaging posts with captivating videos and photos to inform, entertain and engage our audiences on a variety of subjects, guided by university initiatives and priorities. Our goal is to deliver the right content to the right audience through the right platform to increase audience affinity, audience growth and engagement.  In Q1-Q3 FY24, the team published more than 1,494 posts and multiple paid social campaigns that generated 95 million impressions and 6.7 million engagements. The Ohio State University social media audience grew by 131 thousand followers (+5.9%) across six platforms. 


Awards and Accolades

2023 Best of CASE V Awards logo

2023 Best of CASE V Awards

Team earns recognition in four categories highlighting excellence in writing, websites, photography and effective communications.
Rival IQ logo

Nationally recognized social media

Social media analytics tool Rival IQ rated Ohio State 12th overall and 3rd nationally in TikTok among higher education institutions.
Circle of Excellence Award logo

2023 Circle of Excellence Awards

Ohio State Alumni Magazine earns national gold award for a story on Dr. Christina Knight, a two-time graduate of the university.


Featured Projects

Over the course of the year, professionals in the Office of Marketing and Communication will complete hundreds of projects in support of university initiatives. Explore the projects below to learn about some of our favorites, view our impact and see how we deliver a cohesive brand message throughout our work.

Data Notes

Data for this page is managed by the Marketing Performance Analytics team. Definitions are common across the Marketing and Analytics community. Learn more below about what is collected to create this page or contact with questions.