Vision, Purpose and Mission: Our What, Why and How

We are committed to sharing the research and impact of The Ohio State University. By connecting our community through media communications and omnichannel marketing, we will better drive a stronger awareness, enhance visibility, inspire action and deepen engagement across all audiences.


To be the strategic thought leader and sought-after expert in marketing and communications for the university.


To foster personal connections, cultivate community and inspire actions that build vibrant experiences and futures.


Together, we will build and protect the brand, enhance reputation and inspire choice for Ohio State.

Strategic Imperatives

  • Bring relentless focus on both foundational strategy and nimble, integrated execution across marketing and communications in all we do.
  • Grow and deepen audience perceptions and understanding of Ohio State through accurate, factual information and resonant audience experiences with our brand.
  • Drive measurable impact through more agile, data-informed and technology-enabled approaches.
  • Develop and harness diverse marketing and communications talents, knowledge and experiences across the university.