How do we know how well our marketing campaigns are working? What kind of stories resonate with our audiences? How can we make future campaigns better?
By looking at engagement data, we can measure the success of our efforts and continue improving the content Ohio State offers to its supporters and audiences. To find the right tools to measure the success of websites, campaigns and online/offline marketing, contact adv-marketinganalytics@osu.edu.
Contact:adv-marketinganalytics@osu.edu
The Audience Insights and Research practice is an audience-centric function working in partnership with the university’s colleges and units that is dedicated to gaining deeper audience knowledge. Deeper understanding of audiences will fuel more meaningful audience experiences and engagement that will inspire and drive choice for the university.
Contact:audienceinsights@osu.edu
Driving consideration starts with a strategy that focuses on both short- and long-term objectives and achieving goals that put Ohio State front and center. Market segmentation, audience research and integrated planning all come together through strategists who focus on uncompromising forward thinking and sharing efficient, effective, measurable strategies that drive the goals of university and campus partners.
Our strategists can discuss strategic marketing and communications needs that work to accomplish unit and university goals.
Brand guidelines and tools can help drive creative and connect with audiences in meaningful ways.
Contact:brandcenter@osu.edu
The right words can paint a vivid picture in the minds of readers. Storytellers across Ohio State get to the heart of what it means to be one of our dedicated students, professors, researchers, doctors, patients and supporters. Brand journalists, magazine staff, copywriters and editors use their words to drive preference across audiences and tell the inspiring stories happening around us.
Learn from university writers, editors and storytellers. Discuss best practices, emerging trends, audience research and more with the Content Community of Practice.
Contact:marketingcontent@osu.edu
With Ohio State as our subject, the creative work we do highlights the uncompromised forward thinking happening at the university. Through print, digital and everything in between, creative experts build and support the marketing efforts across Ohio State. Every project around the university and medical center creates an opportunity to drive design across platforms and develop strong, impactful brand representation.
Get engaged with the Creative Community of Practice to learn and be inspired by design.
Email and email automation build important relationships with internal and external audiences. From best practices, brand alignment, to vendor tools and segmentation expertise, each email marketer across Ohio State plays a role in sending messages about innovation and discovery, plus welcoming new students, faculty and staff. The more emails we send with Salesforce Marketing Cloud, the more we learn to share with partners, continuously improving communication, strategy and Ohio State’s reach.
Connect with the OMC email team in the Email Community of Practice.
Contact: emailmarketing@osu.edu
Executive Communications leads communications supporting the Office of the President with a focus on advancing the mission of the university and president’s strategic goals and priorities. Executive Communications oversees, researches, coordinates and develops communications assets including speeches, briefings, op-eds and newsletters. This team works collaboratively to build strong alignment with other communications staff and teams across the university to ensure consistent and aligned messaging and strategy implementation at the executive level.
Contact: Ignazio Messina, Director of Executive Communications, messina.74@osu.edu, 614-247-9247
Embrace the future of higher education marketing with cutting-edge MarTech solutions. Our team specializes in integrating marketing technology tools tailored for academic environments. These tools are designed to streamline efforts and maximize outreach. To discover how MarTech tools can enhance your marketing strategies at Ohio State, reach out to us at websupport@osu.edu.
The media relations team enhances the reputation and visibility of the university, fosters accuracy, and generates goodwill through daily work with local, regional, national and international media. Media Relations oversees Ohio State News, the university’s central news program, which delivers news about university initiatives, research and people to key stakeholders via web, social media, email and text. Media Relations responds to media inquiries and public records requests, and promotes university programs, faculty and research. The media relations team can assist with finding faculty experts, campus filming requests or using the broadcast studio.
Contact: osumedia@osu.edu or 614-292-9681
Public Affairs provides oversight and direction for university issues of reputational significance to create integrated communications strategies and positive approaches to promoting institutional goals. This team proactively identifies needs, researches and leads communications strategy and coordinates execution across multiple colleges, units and partners. Public Affairs serves as a key liaison for internal and external stakeholders to ensure that communications strategy is integrated with the university’s response for institutional priorities and initiatives. Public Affairs is also the primary responder and lead for crisis communications and key issues across the university.
Contact: Lauren Kulik, Director, Public Affairs, kulik.10@osu.edu or 614-292-7896
Join Ohio State's Social Media Community to stay up-to-date on the latest trends, tools and best practices used by our university’s social media strategists.
Contact: socialmedia@osu.edu
Understanding how users interact with a website or mobile experience helps us make sure they’re finding the information they need to answer their questions, inspire them and bring them closer to choosing Ohio State for education, work, philanthropy and more. By providing them with the best digital experience, each story we tell is impactful to our audience.
Find the right tools to optimize your user experience. The User Experience Community of Practice shares tools and methods for quality control, navigation and wayfinding, conversion rate optimization and user preferences.
Contact: userexperience@osu.edu
Merging artistry with technology, our web development team transforms the vision of our designers, user-experience specialists, and content creators into digital masterpieces. Every pixel and line of code reflects Ohio State's spirit of innovation and forward-thinking ethos. Leveraging the latest in integrated technologies and ever-evolving capabilities, we ensure Ohio State's digital presence resonates with audiences globally.
Use our templates and components, designed with Ohio State's branding and accessibility standards in mind. Explore the rich collection within our design system, Buckeye UX. For additional guidance or queries, please contact us.