Web Analytics Dashboards

Analyze web traffic on your site using enterprise dashboards. We use Google Analytics events data transformed into custom reports to deliver essential information.

Get Access to Web Dashboards in Tableau

Complete the Institutional Data Policy (IDP) training available from BuckeyeLearn.
Request access to Marketing Analyst role in table through Service Now.

Request Type: New Account/Service
Tableau Project Name (click on search icon): University Marketing
Role: TAB-UNIV-MKT-Analyst

Available Dashboards

Web Traffic Dashboard

Overview of sessions and pageviews on a subdomain (hostname) by date range, channel, device, and engagement. Shows a year over year comparison and top URLs and campaigns.

Open Web Traffic Dashboard

Dashboard for page URL analysis showing a stacked bar chart, a pie chart, and a table

Page URL Traffic Dashboard

Take a closer look at the top pages and campaigns on your subdomain. Select one or multiple page URL or one or multiple campaign names, and see the traffic breakdown by device, channel, and day.

Open Page URL Traffic Dashboard

Downloads Dashboard

Explore downloads by page URL and download URL for your hostname and dates. Understand the channels where downloaders are coming from and their devices.

Open Downloads Dashboard

Now at Ohio State

Analyze traffic to Now at Ohio State podcast site by episode, channel, and device. Understand pageviews, number of plays on the website, and outbound clicks. This dashboard does not include plays on outside platforms.

Open Now Podcast Dashboard

Get Help

Contact adv-marketinganalytics@osu.edu to get help with data questions or request a new dashboard.