Web Analytics Dashboards

Analyze web traffic on your site using enterprise dashboards. We use Google Analytics events data transformed into custom reports to deliver essential information.

Get Access to Web Dashboards in Tableau

Complete the Institutional Data Policy (IDP) training available from BuckeyeLearn.
Request access to Marketing Analyst role in Tableau through Service Now.

Request Type: New Account/Access
Tableau Project Name (click on search icon): University Marketing
Role: TAB-UNIV-MKT-Analyst

About Web Traffic Dashboards

The dashboards are populated with Google Analytics (GA4) data processed in a custom data warehouse. The data is updated overnight with a T-2 latency. In the reports, we use custom definitions to create relevant data groups — for example, the session channel is a custom grouping. Review the data dictionary to better understand your data.

Data Dictionary

Available Dashboards

Web Traffic Dashboard

Overview of sessions and pageviews on a subdomain (hostname) by date range, channel, device, and engagement. Shows a year over year comparison and top URLs and campaigns.

Open Web Traffic Dashboard

Dashboard for page URL analysis showing a stacked bar chart, a pie chart, and a table

Page URL Traffic Dashboard

Take a closer look at the top pages and campaigns on your subdomain. Select one or multiple page URL or one or multiple campaign names, and see the traffic breakdown by device, channel, and day.

Open Page URL Traffic Dashboard

Downloads Dashboard

Explore downloads by page URL and download URL for your hostname and dates. Understand the channels where downloaders are coming from and their devices.

Open Downloads Dashboard

To see all available dashboards, access Tableau project here:

All Dashboards

FAQs

Get Help

Contact adv-marketinganalytics@osu.edu to get help with data questions or request a new dashboard.