Go Links

Create and manage branded, shortened URLs with tracking strategies. Create QR Codes for print materials.

What is go.osu.edu?

Go.osu.edu is a link shortening tool available to all Ohio State students, staff and faculty.

When should I use go.osu.edu?

1 I need a permanent URL for online resources

The go link will remain the same no matter where the actual site/resource lives. This can be helpful when you have a destination URL that changes frequently.


  • Ann wants a permanent link that she can always use to direct Ohio State alumni to whatever survey she is currently conducting. However, because she uses Qualtrics for her surveys, the links are continually changing. By using go.osu.edu – Anna can create one alias that always works for her surveys.

2 I need to shorten a web link to use in a social post

The go.osu.edu tool can create shortened web links for use on the major social platforms: Facebook, X, Instagram, LinkedIn and YouTube


  • Drake needs to create content for a X account. Since X posts are capped at 280 characters, he has to be very thoughtful of every letter, number, space and punctuation mark in the tweet. Drake uses the go.osu.edu tool to create shorter links for X so he can make the most of his space.

3 I need to create vanity URLs for print pieces, radio spots, etc.

The go.osu.edu tool can be used to create an alias for your advertising that is simple and memorable.


  • Sarah wants to get the community engaged in an upcoming event. She has run billboards and sent postcards that have vanity urls that drive users to a landing page where they can learn more about this event.

How can I find who manages a specific go.osu.edu link?

To learn who created or manages a go link, add a plus sign (+) to the end of a go link.

When should I not create a go link?

In all of these cases, this kind of tracking can be accounted for using Google Analytics and can potentially lead to a bad user experience.

1 I want to track link clicks across osu.edu subdomains.

2 I want to track link clicks from my mobile app to my website.

3 I want to create a vanity URL for external sites to use when linking to my page on an osu.edu website.

How to get support

For questions and support, please reach out to a member of our team.

How to Access Go.osu.edu

  1. To begin working in go.osu.edu, you will first need to login. In your preferred browser, type: https://go.osu.edu
  2. When your page loads, you will be prompted to login. Click the Login Now button
  3. When you have clicked the Login Now button, you will be directed to an Ohio State Login page
  4. Enter your Ohio State name.# and password
  5. Two-factor authentication is required to use this tool, so you will want to authenticate using your preferred method.
  6. Now that you have logged in, you are ready to begin working with links.

Creating Links

Photo showing how to create a link in go.osu.edu

To create your link, you will first need to copy and paste the link you want to shorten into the Link to shorten field. If you want to choose the alias for your go link, you will type it into the Alias(es) field. Click Save link button.

If the alias is available, you’ll get a confirmation that your link has been created.

screenshot of a notification that you have successfully created a new go link.

If the alias is not available, you’ll get a warning to choose another alias.

Screenshot showing when a link is unsuccessful

Once your go link has been created, you will have the option to edit it.

Editing Links

Screenshot of go link manager

Once you have created links, you will notice that they appear under the Manage heading. Clicking edit will open the Advanced Options for your link.

screenshot of go link editing screen
Screenshot of go link qr code

If you click on the link to “QR code”, the QR code will be generated and displayed for you in a separate tab.

By closing the QR code tab, you can return to further edit your link.

Screenshot of Users field in go link editing screen
  • You’ll notice that you are already set as a user.
  • By clicking on Add users, you can add additional users who can edit and access this link’s information.
  • When you click Add users, a blank text box will appear. To add a user, begin typing their Ohio State name.# into the box and then select the correct one from the drop-down list that will appear. (If this potential user has never logged into go.osu.edu, there name will not appear. To add a user, they must have logged into this application at least once.)
  • To remove a user, or to remove your own access, click the X located to the right of the text box with the Ohio State email.
  • You can also make the link manageable by groups rather than individuals by clicking the “Add groups” link under Groups. 

Creating and Editing Groups

Screenshot of your groups go links editing screen

Creating a Group

  • In addition to creating links, you can also create or manage groups by clicking on Groups in the top navigation.
  • If you are already in a group or groups, they will be listed under “Your groups” and will also show other members of your group as well as give you the ability to edit.
  • To create a new group, you will click the “Create a group now” button.
  • You will then be prompted to enter a Group name and you will automatically appear as a Group Member.
Screenshot of the create a group screen in the go.osu.edu application
  • To add additional members to your group, you will click Add users and a blank user box will appear. You will start typing in the new member’s Ohio State name.# and then select the correct user from the choices that pop up.
  • You can add as many users as you want/need to complete your group.
  • By clicking Add groups, you can also add already created groups to your group.
  • When you click Add groups, a blank text box will appear.
  • To find a group to add, begin typing within the text box, and a drop-down list will appear from which you can select the appropriate group.
  • To save your new group, simply click the “Save group” button.
  • When your group is created, you will receive a confirmation resembling the one received for creating a link.

Editing a Group

Screenshot of the group editing screen in the go.osu.edu application

To edit a group you are already a part of, you click the Edit link in the Manage column. On the editing page, you can:

  • Change the group name
  • Add users
  • Delete users
  • Add groups, or
  • Delete the group
  • Once you have made your changes, you will click the Save group button.
  • You will be returned to the your group page.

Metrics and Link Information

One of the benefits of using go.osu.edu to create a shortened link is that you can see some of the basic information associated with the link.

By typing in to.osu.edu/golink+,  you can view basic information about any link. 

Screenshot of "map" with QR code

Here you can see the go link, the original url used to create the go link, the alias, who created the link, who manages the link and the QR code for the link.

If you are logged in and own the link you are looking at, you can get additional metric information.

Screenshot of the go osu + feature when you're logged in and an editor

Here you will also see a hit counter (how many times your go link has been used), and a chart that shows you usage.

For more robust analytics, you will need to ensure that you are using google analytics and have employed the correct tagging system.

Logging Out

Once you have created/edited all links or groups, you can simply click Logout in the main navigation and exit go.osu.edu.