Making your current emails accessible
Not that you are aware of the many elements that go into making your email accessible, but the branded email templates are a great place to start since they have language settings and presentation roles. Once you have identified the layout of your email and have input your content, use the following checklist. If you find it overwhelming to include all the modifications at once, start with one aspect at a time.
- Email Structure: Check your heading and paragraph tags. Does your hierarchical structure make sense? Are all paragraphs separated by <p> tags rather than line breaks <br /> or padding?
- Visual Elements: Check your colors and images. Do your background and foreground colors have enough contrast? Are your images of digital quality? If there is any text in your visual elements, will someone with visual impairments have access to this information as well? Does your email have a good balance of images and text with no more than 40% images.
- Alt Attributes: Did you update the alternate attributes (alt tags) for the images in your email so those with vision still understand the visuals in your email?
- Text: Check the readability of your content. Is all of your text left aligned? Are your font size and line height large enough?
- CTAs: Check the clarity of your call to actions. Do your buttons or text links utilize descriptive ARIA label attributes where necessary?