Communities of Practice

The Audience Insights and Research community serves as a center of expertise dedicated to a deeper and broader understanding of our audiences that will advance research, analysis and insights capabilities.

The content community is the place for university writers, editors and storytellers to connect. We discuss best practices, emerging trends, audience research and more.

The creative community hosts marketers, designers, writers, photographers and videographers, focusing on creative consistency across all Ohio State touchpoints.

Make the most of your email marketing and automation strategy. Learn from the experiences of your colleagues and share your own. Meetings include industry and tool updates, challenges, opportunities and best practices. 

The Marketing Analytics Community is a passionate group that thrives on data-driven decisions and an audience-first approach to marketing and communications.

The Paid Media Community brings together marketers from across the university with an interest in or responsibility for all types of media planning and buying.

The Social Media Community meetings provide opportunities to learn about social media. Meetings every other month include updates on social trends and best practices, with examples from our social practitioners.

Ohio State websites and digital communications reach a broad spectrum of audiences. Join this practice to find common ground and create compelling experiences together.

The Academic Marketing Advisory Council (AMAC), which encompasses marketing and communications leads in colleges, campuses and supporting academic units, meets the second Friday of every month.

The Strategic Communicators and Marketers Council (SCMC) shares ideas to propel university messages forward.