Office of Marketing and Communications

Introduction to Email

This series of videos contains information on email marketing in general, including industry terms and best practices.
  • Anatomy of an Email
    Learn about sender profiles and how an email shows in an inbox, as well as the parts of an email itself.
  • Email Branding
    We detail what makes a properly branded email here at The Ohio State University.
  • Email Best Practices
    Here we provide advice on writing subject lines, using preheaders, and how to utilize content. We also cover strategy, including using our shared calendar!
  • Email Accessibility
    Your email must be accessible to all users. We cover how to make this happen.
  • Email Deliverability and Sender Reputation
    Did you know emails are not necessarily delivered in every inbox? We talk about deliverability, sender reputation and how to help your emails be seen.
  • Email Testing, Sending and Analytics
    Testing is the most important step in email marketing. Test often! Here we show how to test an email as your contacts will see it, then actually send to those contacts and see reporting afterwards.
  • Email Terms
    We have discussed many email-specific and other terms in this training. See and hear them all in this video or review the definitions below.

If you prefer to read the terms and definitions or look up something specific, take a look at the written email terms and definitions.