Podcast setup example

Podcast Services

The university’s Office of Marketing and Communications (OMC) provides oversight of all podcasts at Ohio State. Scarlet Studio offers a distribution platform, guidance on best practices, strategic consultation and editing support.

Below are packages for the most commonly requested services. For more information on guidelines, training and other podcast resources, visit omc.osu.edu/tools/podcasting.

Podcast Setup and Distribution Platform

OMC offers a centralized podcast hub where podcasts are managed, hosted and syndicated to other directories. We’ll provide initial consultation on your podcast approach, and then train you to set-up your podcast on the platform. Ongoing platform support is included.

Cost:  $250 per podcast series

Podcast Editing

Scarlet Studio will edit your pre-recorded podcast to prepare it for distribution. This includes condensing episode content, assisting in the creation of a cohesive narrative and helping to improve audio quality. It can also include adding open and close frames and lower thirds for video podcasts.

Starts at $80 per episode

Podcast Content Strategy

We’ll help you develop a podcast content strategy. We’ll start by taking the time to understand your objectives and audiences. We’ll then work with you to identify the approach, tone and format (e.g., interview, solo, co-hosted) that will resonate with your audiences. We’ll also provide recommendations on frequency and help you determine topics for the first four episodes.

Starts at $500

Podcast Promotion Assessment

Have a podcast and seeking new ways to maximize reach? Scarlet Studio will review your current strategy, podcast content and analytics to provide recommendations on how to improve delivery and increase audience engagement. 

Starts at $500

How to get started

Before launching a podcast, complete the Scarlet Studio request form.