Google Analytics Online Giving Events

Online giving events help you understand actions users take on our website throughout the giving journey. These goals include the Campus Campaign, Buckeyefunder, Day Of Giving and iGive conversions.

Online Giving Interest

Type: Google Analytics Event / Google Analytics Goal or conversion

Understand the count and types of users who start the online donation process from your page.
- Example: clicks on “Give Today” CTA on https://www.osu.edu/giving/support-a-college-or-campus/colleges/college-of-arts-and-sciences.html
Event Criteria For Developers
- Attach a data attribute to the action button of: data-event-interest="Online Gift"
- Click a URL containing one of the following:
  - www.giveto.osu.edu/makeagift
  - buckeyefunder.osu.edu/project/.*/donate
  - supportohiostate.org
  - dayofgiving.osu.edu
  - www.ud.osu.edu/UDweb/Secure/campuscampaign/giving

Online Gift Completion

Type: Facebook Conversion Event / Google Analytics Event / Google Analytics Goal or conversion

Provides count and attributes of users who completed the online donation process.
Event Criteria For Developers
- Online gift completion event fires when a user reaches the receipt page for the following giving platforms: iInspire (campus campaign), iGive, Day of Giving or BuckeyeFunder.