Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to techniques that help you achieve better rankings for your website in organic search results.

Why optimize for search?

SEO is about making your website more visible to people who are using search engines to look for your product, brand or services. SEO is slightly different than search engine marketing (SEM), which groups marketing strategies related to searching processes. SEM is part of online marketing and covers both paid and organic search queries.

Paid advertising means you pay for your website to be listed in the display area of a search engine when particular search queries or phrases are entered. Organic and paid listings both appear on the search results page. However, they appear at different positions on the results page. Paid ads can also be text ads.


Who creates or manages SEO?

So, who is responsible for managing SEO? SEO teamwork involves a variety of skills: strategy and goal-setting; content tied to strategy; user interface tags for content and page development.

Foundationally, we use content management to produce web sites and pages. The UI designer and developer should think about the best ways to use CMS to impact SEO: page title, description and header tags. Adding SEO to pages should be easy.

Operationally, a strategist makes sure there is a reason to visit the site and documents keywords and strengths. A writer activates those words in tags and copy. An editor builds the page with those words and meta data and tests the page for SEO.