BUX website up on a laptop with a coffee mug and phone next to it

Introducing BUX 1.0: The Future of Digital Experiences at Ohio State

The Office of Marketing and Communications is proud to contribute and help launch BUX 1.0, a milestone release that marks a new era in digital experience for Ohio State.

Created by Ohio State staff across the university, BUX is a design system of user interface components to build cohesive, accessible digital websites and applications. BUX embodies Ohio State’s commitment to excellence and innovation in website design and development.

The goal of BUX 1.0 is to deliver a standardized framework with brand and web elements agnostic of any Content Management System to bring more consistency to disparate websites and applications at the university, all while adhering to the university’s digital accessibility standards.

Set of screens from laptop to phone showcasing the OSU homepage
Collection of websites made with BUX elements

With BUX, every Ohio State website will resonate with familiarity and intuitiveness with common navigation elements and brand standards. From headers to footers, every element is infused with our brand’s essence, offering a consistent experience that feels like home, whether it’s a fresh endeavor or an upgrade to an existing site.

Some examples of components available in BUX are global elements like the OSU Navbar, Menu with Search, and Site Footer, as well as other page elements such as Hero, Cards, Factoids, Accordions, plus much more. Templates are available as guides to create different content types, such as Landing Pages, Story Lists and Pages, Person Lists and Pages, and Events Lists and Pages. A full list of components and templates with accompanying documentation is available on bux.osu.edu.

Recognizing the need for a seamless, accessible, and consistent user experience, the BUX initiative was born as a grassroots effort of Ohio State designers and developers. BUX is created to foster unity, enhance efficiency, and encourage collaboration among all university staff, faculty, and students to create a blueprint for Ohio State’s digital identity. BUX is a testament to collective wisdom, shaped by the diverse perspectives of developers and designers from across the university. It’s an open invitation to contribute, expand, and refine our system, ensuring it remains by the Ohio State community, for the Ohio State community.

BUX isn’t just a tool to help build websites; it shapes how people consistently experience Ohio State online, creating more gateways to knowledge, engagement, and connection with our audiences. The launch of BUX 1.0 is just the beginning — this first major release will lay the groundwork as our digital experiences evolve and begin to take shape across our digital touchpoints.