Ohio State’s research enterprise plays a significant role in U.S. innovation. Our researchers’ discoveries contribute to economic growth and jobs, improve national security, and advance human health and the quality of life for all of us. Funding for this research is highly competitive, and industry partnerships are key. Through our university marketing and communications efforts, we are shaping favorable brand perceptions and increasing awareness of Ohio State’s research prowess.
Coordinated research storytelling and national TV spot
To elevate awareness of Ohio State research prowess, we’ve launched an integrated marketing and communications plan that brings together compelling storytelling and coordinated content distribution. Our initial efforts include the launch of a national television commercial airing during our athletic events and optimizing feature stories across a number of owned marketing and communication channels.
DK Panda
DK is leading an effort that will deliver powerful AI capabilities to the masses.
Public engagement in Ohio State’s breakthrough research
Ohio State News supports the university’s research mission by developing stories on the latest findings by our faculty and students and promoting them widely on the Ohio State News website and social media, and through distributions to the traditional media. The result is tens and sometimes hundreds of thousands of views each month on Ohio State News and placements in media from the New York Times to CBS News to Smithsonian Magazine.
Research stories received about 109,900 views on Ohio State News.
Our story on 15,000-year-old viruses discovered in Tibetan glacier ice received more public attention than 99 percent of the more than 172,000 scientific studies published in the same time period — and is already in the top 5 percent of all time, according to Altmetric. That attention includes coverage in 189 news stories, as well as discussion on a variety of blogs and social media outlets, including Facebook, Twitter and Reddit.
4 articles from Ohio State faculty were published in The Conversation during July. Ohio State articles generated more than 305,000 reads during the month. Two articles were republished on CNN.
Research stories received about 100,400 views on Ohio State News.
4 articles from Ohio State faculty were published in The Conversation during August. Ohio State articles generated over 236,500 reads during the month.
Research stories received over 58,900 views on Ohio State News.
Our story on a new study about vampire bats resulted in coverage by Reuters, Popular Science, Smithsonian Magazine, and many others.
2 articles from Ohio State faculty were published in The Conversation during September, including one that was translated into Indonesian. Ohio State articles generated over 135,900 reads during the month. Ohio State articles have now been viewed more than 11.9 million times overall through September.
Next Steps: Upcoming research storytelling
Krys Bankiewicz, recipient of a $14.6 million grant to accelerate gene therapy research
Mary Rodriguez, helping communities at home and abroad combat food insecurity
Lise Worthen-Chaudhari, using gaming and the arts to help improve the lives of those suffering from traumatic brain injury
Sean Midlam Mohler, improving the energy efficiency of vehicles
