Photo editing with AI

Generative AI makes photo manipulation faster and easier than ever. This guide can help you navigate use of this powerful feature as a part of your work, while balancing ethical concerns and risks in using generative AI for photo manipulation and generation.

General considerations for manipulating photos

1 Remain true to the initial intent of the photograph

2 Assure any manipulation feels real and authentic

Consider lighting, location, etc.

3 Only use the Adobe suite of products to manipulate brand photos

Do not place brand photos into any other Generative AI image tools.

Acceptable manipulations

  • Extending the environment to accommodate different size requirements
  • Cleaning up busy backgrounds by removing or replacing specific elements
  • Standard retouching procedures (smoothing wrinkles, flyaway hair, etc.)
  • Swapping out, removing or adding a prop/object/accessory
  • Changing the screen on a digital device (tablet, phone, etc.)
  • Changing clothing color and adjusting fit issues

Unacceptable manipulations

  • Significantly changing the appearance of talent/people so they are not recognizable
    • Slight adjustments to original skin or hair are acceptable but modifying the race or ethnicity of someone is not
  • Placing people/talent into drastically different backgrounds that aren't consistent with original intent
    • One office environment to another office is acceptable but an office to a beach is not

Adobe Stock  

  • It is acceptable to use images in the Adobe Stock library that have been created or manipulated using Firefly, Adobe’s Generative AI technology (only applies to the Adobe Stock library and Firefly; does not apply to other image sources or Generative AI tools)
  • Assure any photos feel real and authentic and are consistent with our brand photo style