During President Carter’s first weeks on the job, Ohio State built on the warm welcome Buckeyes gave him and his wife, Lynda, during the fall announcement. OMC and the Office of the President led planning efforts—including in-person events, a multi-channel approach and media availabilities — that we were cohesive, complementary and comprehensive during these critical first days. The result: President Carter had a powerful platform to engage with Buckeyes, share his vast experience and expertise, and demonstrate his integrity and commitment to Ohio State.
President Carter — Community Introduction
President Carter’s introduction was planned as a multi-channel approach to simultaneously reach as many audiences as possible through video, email, social media, web and other digital properties as well as the news media.
Highlights of these efforts include:
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Watch: New Ohio State University president Ted Carter takes questions on first day
Columbus Dispatch
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New Ohio State president Ted Carter: Ryan Day ‘will continue to be our coach’
Columbus Dispatch | Published statewide in Gannett newspapers
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Ohio State University’s 17th president begins spring semester with students
Columbus Business First
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Ohio State’s new president backs football coach Ryan Day, denounces antisemitism
NBC4 | Also posted at Yahoo! News
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Ohio State welcomes new president Ted Carter to campus
10TV | Also aired on WTOL (Toledo) and WUPW (Toledo)
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Ohio State University’s newest president is ready to get to work
Spectrum News | Aired statewide, including Columbus, Cleveland, Cincinnati, Toledo and Dayton
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New OSU president Ted Carter outlines priorities
ABC6 / Fox28
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GALLERY: President Walter ‘Ted’ Carter Jr. begins his first day at Ohio State
The Lantern
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Ted Carter takes reins at Ohio State as college presidents face increasing scrutiny in U.S.
WOSU Radio | Also aired on WCPN (Cleveland) and WVXU (Cincinnati)
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Walter “Ted” Carter Jr. Starts Tenure As Ohio State’s 17th President: “This University is Ready and Well-Positioned to Be The Very Best in Higher Education in the United States”
Eleven Warriors
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New Ohio State President Walter “Ted” Carter Jr. Gives Ryan Day a Vote of Confidence and Said the Search for a New Athletic Director is “Well Underway”
Eleven Warriors
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What the new Ohio State President said about football coach Ryan Day’s job security
Cleveland.com
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Extended Interview | Ohio State University president Ted Carter
10TV (full interview)
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Ohio State’s ‘Top Gun’ to lead through tough times - President Carter shares his plans
Columbus Dispatch
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Ohio State President Ted Carter’s first few days in office
Columbus Dispatch | (Photo gallery)
Presidential welcome posts on social media
21,002
Total Engagements
518,217
Total Impressions
| Enterprise Youtube | OTP Instagram | OTP X | Enterprise X | Enterprise Facebook | Enterprise LinkedIn | |
|---|---|---|---|---|---|---|
| Engagements | 219 | 10,371 | 4,451 | 239 | 1,204 | 4,518 |
| Impressions | 12,113 | 161,804 | 234,346 | 23,596 | 18,770 | 67,588 |
Email communications
Sent January 8. Below stats taking open rate inflation into account due to Apple Mail Privacy Policy and other similar policies.
On Campus Special News Link
Faculty and staff
51,835
Total Emails Delivered
1,075
Unique Opens (2.1% open rate)
A Message from President Carter
Faculty, staff, current students
110,827
Total Emails Delivered
32,978
Unique Opens (29.7% open rate)
3,923
Unique Clicks (3.5% click rate)
A Message from President Carter
All alumni, Advancement donor list, Board of Trustees, Wexner Medical Center Board
297,538
Total Emails Delivered
145,995
Unique Opens
(49% open rate)
5,632
Unique Clicks
(1.9% click rate)
Web-traffic for president.osu.edu
January 1 through morning of January 11.
Top referral channels
43.6%
Organic Search (of sessions)
14.8%
Social Media
36.4%
Email
Website stats
7,816
Total Unique Pageviews
5,868
Total Users (58.7% of these were new visitors)