Ohio State News Alerts
OMC developed “Ohio State News Alerts” to inform the campus community of urgent changes in policy, protocol and health and safety information. More than 1 million text messages were delivered as a part of this program, with an average click rate of 5.7%.
Faculty, staff and students can manage their text message preferences within the SMS channel or on a web-based preference form. Most have chosen to continue receiving text messages, with only 0.3% opting out — well below the industry average of 2% to 4%.