A thorough two-year evaluation, strategy and development process resulted in the launch of the reimagined osu.edu website in late July. The new site meets four key goals:
- Refocus site content and redesign the site to improve engagement with additional external audiences.
- Greatly improve user experience across various screen sizes, knowing osu.edu access on mobile devices continues to grow across audiences.
- Increase the amount of time users spend in our web ecosystem upon entering through osu.edu.
- Align site content and visual layout with our developing brand work, including leveraging a new enterprise web template system called Buckeye UX.
The new site marks the first complete redesign of osu.edu since 2012. Enhancements include improved site design, updated homepage, audience and topic pages, and the creation of two new pages — an About page and Ohio State Impact, a storytelling ecosystem that highlights how Ohio State positively impacts the many communities it serves.