The policy:
- Defines how a website should be managed.
- Establishes a Web Governance Council with oversight responsibilities of university websites, often in consultation with the Office of Legal Affairs.
- Mandates a university website registration process, including subdomain requests which are approved by the Office of Marketing and Communications.
- Defines website content requirements, such as headers and footers.
- Reinforces editorial style and brand guidelines for university websites, including the proper use of university logo and registered marks.
- Reinforces digital accessibility and security requirements for university websites.