Office of Marketing and Communications

Validity's Everest and Litmus – Email Delivery, Rendering and Performance

In email marketing, the distance between "Sent" and "Converted" is determined by your visibility. Everest and Litmus are the top comprehensive email success platform, designed to ensure your messages bypass the noise and land exactly where they belong: in front of your customers. Many intake forms and list upload processes across the tool use the Everest email address validation tool and integration.

Strategic Performance Tools 

Optimize your creative impact and stay ahead of the market with high-level insights. 

  • Design & Rendering Optimization: Eliminate broken layouts before they reach the subscriber. Preview your campaigns across hundreds of email clients and devices. Detailed engagement analytics, like dwell time, show you exactly how long users are interacting with your content. 
    • Improved with Litmus’s industry-leading "pre-send" optimization tools into the Everest ecosystem we already use. Everest merged with Litmus in early 2026.
       
  • Competitive Intelligence: Don't send in a vacuum. Compare your performance against industry benchmarks and monitor your competitors' sending volume, frequency, and subject line tactics to seize market share. 
     
  • List Validation & Hygiene Powered by BriteVerify: This ensures you are mailing real people. By stripping out invalid and high-risk addresses in real-time, you protect your sender reputation and ensure your metrics reflect true human engagement.

Operations Management Level 

The foundational "under-the-hood" mechanics that keep your email program functional. 

 

Inbox Placement Insights 

Stop guessing and start seeing. Everest tracks your placement across 140+ global mailbox providers. 

  • Placement Accuracy: Distinguish between the Primary Inbox, Promotions tab, and Spam folder. 
  • Global Monitoring: Ensure your infrastructure is optimized for both major providers (Gmail, Outlook) and regional ISPs. 

 

Reputation & Infrastructure Monitoring 

Proactive defense for your sending domain. 

  • Blocklist & Trap Detection: Get instant alerts if your IPs are flagged or if you've hit a "honeypot" spam trap. 
  • Authentication Audit: Continuous verification of your SPF, DKIM, and DMARC settings to prevent spoofing and maintain provider trust. 

Access requests and support for Everest and Litmus are managed through Adobe Workfront. Use the link below to submit a new request, then select the request queue and request type that best aligns with your request. Submissions are reviewed and routed internally. 

 

Accessing and Using Everest (Validity)

After you’ve been granted access to Everest (Validity), we recommend beginning with a few key training resources that will help you get oriented and productive quickly. Start with the Basic Navigation guide, which walks through the Everest interface, key dashboards, and where to find essential tools. Then explore the Getting Started with Everest overview to learn how the platform supports deliverability monitoring, reputation insights, and performance tracking so you can begin using Everest with confidence. 

To continue onboarding in Everest, begin with Step 2: Explore Features in the Everest Getting Started guide. This step provides an overview of Everest’s core capabilities and introduces the tools used to monitor email deliverability, sender reputation, and campaign performance. 

Completing this training ensures users understand how to navigate the platform, interpret key metrics, and apply best practices before actively using Everest for production email programs.