GA - Student Recruitment Events and Goals

Program Inquiry Interest   

Type: GA Event / GA Roll-Up Property Goal  

Use to understand how many and what kinds of users used your page information to decide to start the inquiry process.

Example: User clicks on “Tell us about you” on https://campusvisit.osu.edu/future-buckeyes/virtual/ 

Event Criteria For Developers

Attach a data attribute to the action button of: data-event-interest=”Program Inquiry”

OR

When an individual clicks a link that sends them to one of the following:

• viewbook.osu.edu
• osu.edu/tour
• undergrad.osu.edu/webforms/inquiry

BEING PHASED OUT JUN 2021: when someone clicks on a page element and the HTML source includes “inquir” within the code

Program Inquiry Confirmation         

Type: FB Conversion Event / GA Event / GA Roll-Up Property Goal

Use to understand how many users submitted information indicating they are interested in becoming a student at Ohio State.

Example: User clicks on “Submit” button on https://online.osu.edu/you-look-buckeye 

Event Criteria For Developers

Attach a data attribute to the action button of: data-event-conversion=”Program Inquiry” (if being used as a Facebook Conversion this criteria is required)

Campus Visit Interest         

Type: GA Event / GA Roll Up Property Goal               

Use to understand how many sessions resulted in someone using your page information to decide to start to schedule a campus visit.

Example: User clicks on “More Info” button on https://www.osu.edu/features/2021/starting-a-career-covid/matthew-bonner.html

Event Criteria For Developers

Attach a data attribute to the action button of: data-event-interest=”Campus Visit”

When a user clicks a link to send them to campusvisit.osu.edu

BEING PHASED OUT JUN 2021: or when someone submits a form with the word “visit” in its attributes

Campus Visit Registration 

Type: FB Conversion Event / GA Event / GA Roll-Up Property Goal

Use to understand conversions and conversion rate of users completing a campus visit registration.

Example: User clicks on “Finish Registration” on https://campusvisit.osu.edu/SG/form.aspx 

Event Criteria For Developers

Attach a data attribute to the action button of: data-event-conversion=”Campus Visit” (if being used as a Facebook Conversion this criteria is required)

Academic Application Interest

Type: GA Event / GA Roll-Up Property Goal

Use to understand how many and what kinds of users used your page information to decide to visit Ohio State’s applications.

This is an interest goal only, designed not to count applications submitted, but to evaluate effectiveness of source or page in driving interest in application.

Event Criteria For Developers

When an individual clicks a link that sends them to any of the following:

• The Ohio State profile on the Common Application or Coalition Application
• The grad admissions application site
• The undergraduate application site or delegated.osu.edu application sites

Post App Actions

Type: GA Event / GA Roll-Up Property Goal

Use to understand how many and what kinds of users used your page information to check the status of their application.

Event Criteria For Developers

When a user clicks a link to send them to appstatus.osu.edu

No additional criteria are required.