General Contact
Type: GA Event / GA Roll-Up Property Goal
Use to understand how often users are contacting you through general options within forms and email.
Event Criteria For Developers
When a user interacts with a form or email address that includes any of the following within its data elements: contact, info, prospect, recruit. There are no additional criteria required.
Mailing List Subscription
Type: FB Conversion Event / GA Event / Roll Up Property Goal
Use to understand conversions and conversion rate of users completing your mailing list subscription form Information like page location of subscription will be in the events data.
Example: User clicks “Submit” button on https://subscribe.osu.edu/signup
Event Criteria For Developers
Attach a data attribute to the action button of: data-event-conversion=”Mailing List Subscription” (if being used as a Facebook Conversion this criteria is required)
OR
When a user clicks on a page element and the HTML source includes either “subscribe” or “signup” in its form action, id, form class, mailto, or tel. (these alone will NOT trigger a Facebook Conversion)
Event Registration Interest
Type: GA Event / GA Roll-Up Property Goal
Use to understand how many and what kinds of users used your page information to decide to start the event registration process.
Example: User clicks on “Register Today” on https://music.osu.edu/events/lectures-musicology-sophia-enriquez
Event Criteria For Developers
Attach a data attribute to the action button of: data-event-interest=”Event Registration”
OR
When a user clicks a link to send them to a URL containing “cvent” or "connect1.osu.edu" or “zoom”
OR
BEING PHASED OUT JUN 2021: or when someone clicks on a page element and the HTML source includes “events” or “calendar” within its code
Event Registration Complete
Type: FB Conversion Event / GA Event / GA Roll-Up Property Goal
Use to understand conversions for people completing event registrations.
Event Criteria for Developers
Attach a data attribute to the action button of: data-event-conversion=”Event Registration” (if being used as a Facebook Conversion this criteria is required)
If using a third-party app (i.e. CVENT) for event registrations, click here for more information about tracking.
Please note: Pre OCIO and the vendor, we are unable to attach this confirmation to capture the completion of Zoom Webinar registrations complete.
Volunteer Interest
Type: GA Event / GA Roll-Up Property Goal
Use to understand how many and what kinds of users used your page information to decide to start the volunteering opportunity search process.
Event Criteria for Developers
When a user clicks a link to send them to a URL containing “ohiostate.volunteermatch.org” or when someone clicks on a page element and the HTML source includes “volunteer” within the code.
If using a third-party app for volunteer registrations, click here for more information about tracking.
Job Application Interest / Employee Recruitment Interest
Type: GA Event / GA Roll-Up Property Goal
Use to understand how many sessions resulted in someone using your page information to decide to start a job application.
Example: User clicks on “Start Your Search” on https://wexnermedical.osu.edu/careers/current-openings/advanced-practice
Event Criteria For Developers
Attach a data attribute to the action button of: data-event-interest=”Job Application”
OR
CURRENTLY IN REVIEW: When a user clicks a link to send them to a URL containing “jobsatosu.com” or “wexnermedical.osu.edu/careers”
Job Application Complete
Type: FB Conversion Event / GA Event / GA Roll-Up Property Goal
CURRENTLY IN REVIEW TO CONFIRM WORKDAY EVENT CONFIGURATION
Event Criteria For Developers
Attach a data attribute to the action button of: data-event-conversion=”Job Application” (if being used as a Facebook Conversion this criteria is required)