GA - Healthcare Events and Goals

Healthcare events and goals help you understand actions users take on our website to complete key actions in the healthcare experience for patients, physicians and veterinarians.

Patient Inquiry Complete

Type: FB Conversion Event / GA Event

Use to understand how many sessions resulted in someone submitting their information to learn more about a patient program.

Example: User clicks submit on https://wexnermedical.osu.edu/lp/eye-care/lasik-appt

Event Criteria For Developers

Attach a data attribute to the action button of: data-event-conversion=”Patient Inquiry” (if being used as a Facebook Conversion this criteria is required)

Patient Appointment Intent

Type: GA Event / GA Roll-Up Property Goal

Use to understand how many sessions resulted in someone using your page information to begin a request for a patient appointment.

Example: User clicks to call 614-292-2020 from https://greatvision.osu.edu/clinic/main-campus-clinic

Event Criteria For Developers

Attach a data attribute to the action button of: data-event-interest=”Patient Appointment Intent”

Event will fire if any of the following occur without additional criteria from a developer:

Page Path starts with /find-a-doctor AND Click URL starts with tel:

Click URL matches RegEx (ignore case) mychart\.osu\.edu/osumc/(openscheduling|SignupAndSchedule/EmbeddedSchedule)

Event Category	Event Action	Event Label	Corresponding Unit
outbound link click		local.demandforce.com	College of Dentistry (note – this is the outbound link resulting from a submit form)
contact link click	phone number link	614-688-3763	College of Dentistry (Student Clinic)
contact link click	phone number link	614-292-1472	College of Dentistry (Dental Faculty Practice)
contact link click	email link	dfpappt@osu.edu	College of Dentistry (Dental Faculty Practice)
contact link click	phone number link	614-292-5896	College of Dentistry (Dental Oncology)
contact link click	phone number link	614-292-2622	College of Dentistry (General Practice Residency)
contact link click	phone number link	614-292-9100	College of Dentistry (Orthodontics)
contact link click	email link	orthoeveningclinic@osu.edu	College of Dentistry (Orthodontics)
contact link click	phone number link	614-292-2027	College of Dentistry (Pediatric Dentistry)
contact link click	phone number link	614-292-4927	College of Dentistry (Periodontics)
contact link click	phone number link	614-292-5398	College of Dentistry (Prosthodontics)
contact link click	phone number link	614-292-2020	College of Optometry (Main Campus Clinic)
contact link click	phone number link	614-366-3937	College of Optometry (Upper Arlington Clinic)
contact link click	phone number link	614-292-4321	College of Optometry (Student Health Services)
contact link click	phone number link	614-274-7633	College of Optometry (Lower Lights Christian Health Center)
contact link click	phone number link	614-293-8000	Wexner Medical Center
contact link click	phone number link	614-292-3551	Veterinary Medical Center
contact link click	phone number link	614-293-3200	Wexner Medical Center
contact link click	phone number link	614-414-2786	Wexner Medical Center

Physician Referral Intent

Type: GA Event / GA Roll-Up Property Goal

Use to understand how many sessions resulted in a physician or veterinarian using your page information to begin a request for a patient referral.

Event Criteria For Developers

Event Category	Event Action	Event Label	Corresponding Unit
outbound link click		http://carelink.osumc.edu/	Wexner Medical Center
contact link click	phone number link	614-292-0950	Veterinary Medical Center
contact link click	phone number link	614-292-6661	Veterinary Medical Center
contact link click	phone number link	614-293-4326	Wexner Medical Center
contact link click	email link	CVM-OSUVETReferralCoordinator@osu.edu	Veterinary Medical Center
file downloads	pdf	2019-osu-wexner-physician-referral-form.pdf	Wexner Medical Center
file downloads	pdf	heart-trx-referral-form.pdf	Wexner Medical Center
file downloads	pdf	kidney-kp-trx-referral-form.pdf	Wexner Medical Center
contact link click	phone number link	614-293-4100	Wexner Medical Center
file downloads	pdf	grad_endo_referral_10-29-18.pdf	College of Dentistry
file downloads	pdf	omfs_referral_request.pdf	College of Dentistry
file downloads	pdf	oral_pathology_consultants_referral_form.pdf	College of Dentistry
file downloads	pdf	perio_referral_form.pdf	College of Dentistry
file downloads	pdf	osuad referral form.pdf	College of Dentistry
outbound link click		https://www1.nuancepowershare.com/smr/login	College of Dentistry
file downloads	pdf	the-james-physician-referral-form.pdf	Wexner Medical Center (Cancer)
file downloads	pdf	ConsultationRequestForm20200206.pdf	College of Optometry
contact link click	email link	opt-medrec@osu.edu	College of Optometry