A website assessment provides a quick check-up against your units goals and objectives. From your marketing strategy to a quality finish, we assemble a team to review your site to provide you actionable insight. We will share Marketing Technology tools and methods you can use to improve your site.
Some of the activities may include:
- Strategy workshop to discuss your audience and objectives
- High-level scan of your peer institution websites
- User feedback from Voice of the Customer feedback tabs or site sentiment intercepts
- Behavior analysis using click heatmaps and web session recordings
- Google Analytics review of your campaigns and referrals
- Audience focus groups
- Content inventory analysis on top two levels of your web content
- Technical assessment, including content management system review
- A scan for web accessibility, quality assurance, content governance and search engine optimization (SEO)
- Google Search Console health review to see how your site is searched