Subscribe to our biweekly newsletter dedicated to helping marketers at Ohio State stay engaged in an ever-evolving field. Find bite-size pieces of information to guide and inspire your work for the university. Every two weeks, you'll get a quote and link to thought leadership in our space, a key idea and a tool or tip.
NOTE: Making Link List when component becomes available in this site
Occam's Razor by Avinash Kaushik
The best to get you thinking and lots of practical applications — start with the "Unmissable Articles" from the bottom of the page.
Marketing Sherpa
All sorts of broad-based information, but also tons of content on analytics and conversions.
Favorite resource for figuring out how to do things in Excel
MECLABS
Conversion marketing, testing and customer decision making
NOTE: Making Link List when component becomes available in this site
Our friends at University Libraries have institutional memberships to a number of sources of information. One of our favorite resources is eMarketer; it's truly a treasure trove of simple reports and downloadable graphics. Find audience insights, media trends and more for high-level research. You can log in through the library's website.
Data Planet
Repository of standardized and structured statistical data; access to interactive data sets from IPEDS Postsecondary Data, the U.S. Census Bureau and more
Think with Google
So much. And pretty. Digital marketing, analytics, search and testing insights.
Marketing Dive
Digital marketing information