Office of Marketing and Communications

Email and Automation

Email is one of the most frequent ways we communicate with our audiences and each other.

Why email marketing?

From best practices to vendor tools and segmentation expertise, each email marketer across Ohio State plays a role in getting messages of innovation and discovery to targeted audiences near and far.

And the more emails we send, the more we learn to share with partners, continuously improving performance and Ohio State’s reach.

  • Salesforce Marketing Cloud
    Automate your email communications with custom journey building. Access easy-to-use branded email templates. Create email performance reports.
  • Email Community of Practice
    Connect with fellow email specialists at Ohio State. Attend bi-monthly meetings for updates on email at Ohio State and the email marketing industry.